The arrival of Instagram Threads has been met with unprecedented enthusiasm, with the app already surpassing 100 million users in a remarkably short span. However, new data from app intelligence firm data.ai reveals that the app’s success is not limited to its user base alone.
Threads’ User Base Matches One-Fifth of Twitter’s
According to data.ai, Threads has already achieved one-fifth of the weekly active user base of Twitter worldwide. This is a staggering accomplishment, especially considering that Threads has only been available for a short period. Furthermore, the app’s weekly active user base is significantly larger than its closest competitor in the U.S., Truth Social.
Threads’ User Base Outnumbers Truth Social by 86 Times
Truth Social, which had a weekly active user base of 1 million as of last week, pales in comparison to Threads’ impressive user base. This disparity highlights the rapid growth and adoption of Instagram Threads among users worldwide.
Data.ai’s Insights into Threads’ Early Traction
In a recent analysis, data.ai shed light on the nature of Threads’ audience. The firm found that:
- 93 million active users: During its first partial week of availability, Threads attracted an impressive 93 million active users globally.
- India leads in downloads: India accounts for 33% of global downloads, followed by Brazil (22%), the U.S. (16%), Mexico (8%), and Japan (5%).
- Regulatory hurdles in the EU: Due to regulatory hurdles related to privacy concerns and data collection practices, Threads is not available in the EU at this time.
Threads Releases Its First Major Update
In a recent move, Threads released its first major update since its launch. The update brings support for iOS 17, now available as a public beta, among other smaller changes. While the app has achieved significant milestones, it still has several features in development, including:
- Following feed: A feature that will allow users to follow their favorite accounts and see their latest updates.
- Edit button: A feature that will enable users to edit their posts after they have been published.
- Multi-account support: A feature that will allow users to manage multiple accounts within the app.
- Integration with ActivityPub: A protocol powering the popular decentralized Twitter alternative, Mastodon.
The Future of Threads
As Instagram Threads continues to grow and evolve, it’s clear that its impact on the social media landscape will be significant. With its innovative features and user-friendly interface, it’s likely that Threads will continue to attract users from around the world. Whether or not it can maintain its momentum remains to be seen, but one thing is certain: Instagram Threads has already made a lasting impression.
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