A Creative Tool for a Natural Look
Lux Optics, the company behind the popular iOS app Halide, has launched its new version with a feature that is set to revolutionize the way photographers take snaps. Introducing Process Zero, a game-changing option that doesn’t use AI in image processing. This innovative feature allows users to skip the standard image processing and work directly on a single exposure RAW file.
What is Process Zero?
In a departure from the norm, Halide’s Process Zero takes advantage of a fast processing pipeline to give users a 10-25x speed advantage over Apple’s ProRAW capture. This means that photographers can now enjoy faster image processing without sacrificing quality. The new feature also incorporates natural sensor grain and slight color aberrations, which are less pronounced in low-light conditions.
A Creative Tool for Photographers
The introduction of Process Zero is a response to the growing demand for creative tools among photographers. Lux Optics believes that by offering this option, they can empower users to experiment with different styles and techniques. As the company states, "Many of Apple’s groundbreaking steps in image processing benefit users tremendously, and with Process Zero, you can see exactly what it does when you take it all away."
The Classic Digital Camera Look
Process Zero is designed to recreate the classic digital camera look, which was a hallmark of early photography. This nostalgic aesthetic has gained popularity in recent years, with apps like Mood Camera, Lapse, Dispo, and Later Cam attempting to bring retro style back into vogue.
However, Halide’s approach is unique in that it eschews background processing altogether. By stripping away the complexities of modern image processing, Process Zero allows users to focus on capturing the essence of their subject. As Lux Optics notes, "Lux Optics believes strongly that as photographic processing on cameras continues to evolve, we want to offer photographers a choice of processing, making it a creative tool like choosing a lens or film stock."
Image Lab: A New Feature for Tweaking Exposure
To complement Process Zero, Halide has also introduced a new feature called Image Lab, which allows users to tweak exposure and redevelop photos taken with the Process Zero option. This innovative tool enables photographers to fine-tune their images without sacrificing the natural look of Process Zero.
Availability and Pricing
The Halide 2.15 update is available now for all current users, with backward compatibility for iPhone X and iPhone SE devices. Users can enjoy a discounted price of $11.99 for an annual subscription for a week or opt for a lifetime membership option at $59.99.
A New Era in Photography
The launch of Process Zero marks a significant milestone in the world of photography. By offering a creative tool that allows users to experiment with different styles and techniques, Halide is empowering photographers to push the boundaries of their craft. With its innovative approach to image processing, Lux Optics has set a new standard for mobile photography apps.
A New App for Videographers
Earlier this year, Lux Optics launched Kin, an app designed specifically for videographers. Featuring indicators for audio levels, recording format presets, focus peaking, and an RGB waveform, Kin is the perfect companion for filmmakers and videographers.
In conclusion, the introduction of Process Zero is a game-changer for photographers. By offering a creative tool that allows users to experiment with different styles and techniques, Halide is setting a new standard for mobile photography apps. With its innovative approach to image processing, Lux Optics has cemented its position as a leader in the world of photography.
Related Topics
- Apps
- halide
- iphone photography
- photography apps
- photograpy
About the Author
Ivan Mehta is a journalist covering global consumer tech developments at TechCrunch. Based out of India, he has previously worked at publications including Huffington Post and The Next Web.
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