The article discusses the ongoing acquisition deal between Adobe and Figma, with a $20 billion price tag. The deal has been pending for over a year, and regulators are still scrutinizing it. Here’s a summary of the key points:
Why Adobe wants to acquire Figma:
- Gartner analyst Brent Stewart believes that Adobe knows where the market is headed and recognizes the importance of Figma in its future success.
- Ehab Bandar, founder at design consultancy Bigtable.co, thinks that the deal remains strong for both Adobe and Figma.
Concerns about the acquisition:
- Regulators are debating whether the companies are better together or apart. If they decide against the merger, it would be a huge loss for Adobe.
- Stewart agrees that a no-deal outcome would be devastating for Adobe, forcing them to either revive their own product (Xd) or create a new digital product design