India surpasses North America to become world’s largest smartwatch market.
In a significant development, India has surpassed North America to take the top global spot in the smartwatch market, according to a report from market research player Counterpoint. The quarter that ended in September witnessed a remarkable growth of 171% year-on-year, driven by the festival sales and proliferation of affordable smartwatches.
Affordable Smartwatches Drive Growth
The affordable smartwatch models with bigger displays and features like Bluetooth calling were key selling factors in India during the festival sales. As per Counterpoint, Bluetooth-calling emerged as an important feature, contributing a 58% share in total shipments, the highest ever share to date. Consumers are also preferring bigger display sizes, which is evident from the fact that over half of the total shipmen...