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Xwell Announces Key Senior Leadership Appointments and Management Changes

XWELL, Inc. Announces New Senior Leadership Appointments

January 7, 2025 (GLOBE NEWSWIRE) – XWELL, Inc. (Nasdaq: XWEL), a leading global wellness holding company operating multiple brands, today announced new senior leadership appointments to support the Company’s strategic growth and business objectives.

New CFO Appointed

Ian Brown joined XWELL as its new Chief Financial Officer on January 6, 2025, succeeding Suzanne Scrabis. Mr. Brown has deep financial expertise and a proven track record in operational excellence, business operations, and mergers and acquisitions.

"Mr. Brown brings over 25 years of experience in operational finance," said XWELL CEO Ezra Ernst. "He has expertise in systems transformation, financial operations, and back-office process improvement."

Prior to joining XWELL, Mr. Brown was a Managing Director at Accordion, where he led the Strategic FP&A Group. He previously served at FTI Consulting in their Technology Transformation group and held various roles at Charter Communications and Insight Communications.

Mr. Brown holds an M.B.A from The Tuck School of Business at Dartmouth and a B.A. from Vassar College. His extensive experience and expertise will undoubtedly contribute to XWELL’s continued growth and success.

New Head of Human Resources Appointed

Peter Vermeulen joins XWELL as its new head of Human Resources, bringing over 25 years of global HR experience. Mr. Vermeulen has held senior roles at TeleSign, Amazon, and Johnson & Johnson.

"I am excited to join XWELL and contribute my expertise in talent management and supply chain HR," said Mr. Vermeulen.

As a dual citizen of Belgium and the U.S., Mr. Vermeulen holds advanced degrees in Business Economics and European Studies and is a Certified Global Professional in Human Resources (GPHR) and a Certified Executive Coach.

New Marketing Director Appointed

Mike Heronime joins XWELL as its new Marketing Director, bringing over 25 years of strategic marketing experience. Mr. Heronime has worked with Fortune 500 companies and non-profit organizations, helping them grow their revenue through insight-based, integrated strategic and creative marketing solutions.

"I am thrilled to join XWELL and contribute my expertise in marketing strategy," said Mr. Heronime.

Prior to joining Positive Brand in 2004, Mr. Heronime served as Chief Creative Officer for RKD Group, a Creative Director at Bozell, and a Creative Director at Bozell. He has a B.S. from the University of North Texas.

About XWELL, Inc.

XWELL, Inc. (Nasdaq: XWEL) is a leading global wellness holding company operating multiple brands:

  • XpresSpa: A leading retailer of wellness services and related products.
  • Treat: A wellness platform offering personalized treatment plans and expert advice from certified professionals.
  • Naples Wax Center: A group of upscale skin care boutiques.
  • XpresCheck: Conducts biosurveillance monitoring in its airport locations to identify new SARS-CoV-2 variants of interest and concern as well as other pathogens entering the country from across the world, in partnership with the CDC and Ginkgo Biosecurity.
  • HyperPointe: A leading digital healthcare and data analytics relationship company serving the global healthcare industry.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology.

Forward-looking statements relating to expectations about future results or events are based upon information available to XWELL as of the date of this press release, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, as amended, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings.

All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.

Media Contact

Maria Kucinski
MWW
mkucinski@mww.com

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